High speed
networking is the sinew and muscle of the New Economy, we
are told. The Internet is but the latest in a long history
of innovations which have shrunk distance: the cog (the
medieval transport vessel which enriched northern Europe
by enabling reliable, low cost long distance trade),
canals, the railway, the steamship, telegraph, telephone,
radio, internal combustion engines, interstates and
turnpikes, commercial air travel, television.
The interesting
thing is that virtually each innovation was introduced as
a monopoly: medieval robber barons erected tolls every few
miles along the roads and waterways of Europe; long
distance sea routes were protected first by secrecy, then
by the granting of trade monopolies; the Railway Barons of
America created interlocking empires of rail, oil and
finance; telegraph companies resorted to chicanery,
boycott and even violence to protect themselves from the
disruptive technology of the telephone; telephone
companies themselves became jealous monopolies, often
folded into the postal services (the PTT model still
obtains in much of the world).
For us in Atlantic
Canada, the past has several important lessons.
Transport and
communications are a single continuum. While this was
always true, it has become more poignant now that
information rather than goods provides the greatest part
of wealth creation and job creation.
The traditional
model for management of the transport-communications
continuum has been the “Scarce Resource Model”.
Particularly prevalent in Canada, where huge distances,
sparse population and harsh weather conditions add to the
challenges, the scarce resource model assumes huge
infrastructural investment must be encouraged by monopoly
protection, that scarce resources will be rationed by
price and that the public interest will be protected by
regulation.
In fact, the model
fails as the previously scarce resource becomes
commoditised, although the monopolists seek to protect
their position by regulation and legislation (limiting
access to competing technologies) and capture of the
regulating bodies. New, disruptive technologies route
around the entrenched incumbent. We saw this process as
telephone overtook telegraph and as road bypassed rail. We
are seeing the process at work as packet-switched data
services route around the circuit-switched voice
service-based telephone companies.
Governments have
usually sought to protect incumbents against the effects
of disruptive new technologies. The reasons are
self-evident: monopoly suppliers have built powerful
political tools to protect and justify their positions and
privileges; they represent large scale, well paid
employment and a large tax base; being bureaucracies
themselves, the are easy and convenient for government
bureaucracies to interface with.
It is essential to
the “utility” model that the resource being managed
continue to be treated as an expensive scarce resource –
even if it has effectively been commoditised. The public
interest, however, is best served by the commoditisation
of the resource in both management and pricing, not just
technical availability. The Island’s air connections
provide a powerful case in point. The fixed link is
another example where a previously scarce resource has
been commoditised (the marginal cost of one more car
crossing the bridge is effectively zero) yet is managed on
a monopoly-controlled scarce resource basis.
The Atlantic
region, being at the periphery of most
transport-communications infrastructures, is particularly
vulnerable to monopoly abuse. For over a century,
successive monopolies have controlled the region’s access
to its markets – particularly PEI’s, where even the road
infrastructure is interrupted by monopolies governing
access to the mainland.
The impact of
monopoly (and the scope for abuse) is significantly
enhanced when the monopolist is both supplier of the
underlying infrastructure and a competitor to supply
services on that infrastructure. Around the world, there
have been attempts to liberalise monopolies by allowing
others to supply services while leaving the incumbent
monopolist in control of the underlying infrastructure.
The telephone network is perhaps the most prominent, but
other examples are to be found in railways, electricity
and gas. Inevitably the incumbent is incented to abuse his
control (even where mediated by an “independent
regulator”) of the infrastructure to protect his position
as a supplier of services over that network – the more so
as the services (without effective competition) can be
sold more profitably than the underlying basic access
product. The difference in margins between providing a
household phone (price regulated and availability
guaranteed) and offering long distance services
(especially before vigorously contested competition
finally began driving down charges) is self-evident.
The role of a
regulator becomes confused when disruptive technologies
offer alternate solutions. Always vulnerable to political
pressures and capture by the entity being regulated, the
regulator is usually anxious to extend his control to the
new technologies. Whether the French language police of
Québec or the CRTC, regulators look at IP networking as a
chaotic and unruly newcomer in obvious need of their
guiding hand. To date, the guiding maxim of the Internet –
the Web routes around censorship – has largely foiled the
efforts of the regulators in terms of content. However,
much of the physical infrastructure of the Internet has
fallen under their purview because it runs over telephone
lines.
The fact that the
Internet happened to run over telephone lines is an
historical quirk. It was originally designed to provide a
failsafe communications infrastructure in the event of an
electro-magnetic pulse from a nuclear weapon knocking out
the “smart network” of the telephone companies.
There is no
logical reason why telephone companies should dominate or
own the infrastructure of the Internet. There is probably
less in common between the technologies of the telephone
network and the Web than there was a century ago between
the technologies of the telegraph and the telephone. In
fact, for years the telephone companies ignored the
Internet as an irrelevance, referring to a scum of data
floating on a sea of voice. Two years ago, the volume of
data traffic overtook that of voice on the US telephone
system.
For years, the
primary objective of the telephone companies was to
protect their investment in expensive, circuit-switched or
“smart” networks. The natural environment of the Internet
is low cost, packet-switched or “dumb” networks. There is
a natural analogy between the railway system, with its
switches and preordained routing of traffic and the
highway system where drivers independently select the best
route to their destination and drive around bottlenecks.
Now telephone
companies have begun to accept the new packet-switched
paradigm for their future 3G (Third Generation) wireless
networks, but all the indications are that instead of
seeking to commodities data traffic on those networks and
drive costs down, they want to provide data as a premium
service carrying additional tariffs.
The introduction
of the fax gives a clear picture of how a relatively
unregulated network economy operates. The first readily
available fax machines cost on the order of $7,500 and a
business might discover that only one or two out of
hundreds of customers had one. The unit cost of access to
the network was high and the value of the network was low.
Two decades later, faxes cost in the low hundreds of
dollars or come free as computer software. Hundreds of
millions of fax nodes exist. The unit cost of access to
the network is tiny; the overall value of the network is
incalculable. E-mail drove this lesson in network
economics further. The marginal cost of e-mail is
effectively zero; the cost does not increase if the number
of recipients increases from one to a thousand or even ten
thousand.
These numbers fly
directly in the face of the scarce resource model. This is
the reason that one will hear telecommunications vendors
talking of “value-based pricing”. They want to have the
right to establish the value of the service to the user
and charge accordingly. This is a railway model. By
contrast, most users favour a “roads” model of open
access. Inevitably that day will come (when governments
recognise data networks as an extension of the road system
and meet the base costs from general revenue), but it is
probably not a viable short-term option, especially given
the build costs of providing a new infrastructure. It is
interesting that companies such as Cisco and HP are
already designing equipment to run on optical networks
which can distinguish among kinds of traffic and bill
accordingly. It should be noted that this is for networks
capable of 40 gigabits a second: a plentiful
resource will be tariffed as a scarce resource. Of course,
the reason they are doing so is that telecommunications
companies are their core customers, and telecommunications
companies want to apply the scarce resources model to the
optical networks of the future. This suits the Nortels and
Ciscos well: telephone companies applying a scarce
resources model to their customers will not query the
reasons their vendors feel it appropriate to make a 60-70%
profit margin on the equipment they sell.
The recent
catastrophic falls in the share prices of Cisco and Nortel
suggest the market may not share their very comfortable
view of broadband rolling out as a technology which has
effectively been commoditised, yet is managed as a scarce
resource.
A Solution for PEI
Although a “to
every door” broadband network for the Island has been
under active consideration and discussion for some months,
the prospect achieved a clearer focus with the recent
announcement by the Minister of Development and
Technology. Very interesting initial work by Bill
MacPherson of Holland College and others has worked
through processes both formal and informal to the extent
that debate is now focussed on “how” and “when” rather
than “why” or “if”. There appears to be some element of
consensus on certain points:
- Like the
telephone system, it should be available to every
Islander, whether in Charlottetown or on the top of
Elephant Rock;
- It should be
multi-vendor at point of use: in other words, any and
all qualifying vendors of services should have equal
access to deliver their offerings over the network;
- There should be
strict separation between the supplier of the underlying
infrastructure and providers of services on the network.
Whoever manages and operates the network should not also
be allowed to compete to provide services over it
(either directly, or through surrogates). This will
eliminate a major conflict of interest that has
significantly inhibited IT development in the province.
On some equally
important issues, there is not yet consensus:
- Who should own
and manage the service?
- Should the
rollout be incremental, beginning with the public sector
and particularly the educational establishment?
- Should the
network be conceived ab initio as permitting full
convergence of data/computing, telephony and broadcast?
- What
protections should be built in to protect existing
suppliers of services?
- How can the
network best be leveraged to achieve wider objectives;
for example, to build on the significant investments
already made in Community Access Projects (CAP),
Access.Ca and Access.PEI and School.Net? To contribute
to broader economic development, particularly of the IT
sector?
- What regulation
applies? What is appropriate/necessary?
- What will be
the pricing model?
We have a vision
of Prince Edward Island as the first jurisdiction in the
world to roll out a fully converged high-speed network
with low cost access available to every household,
business and organisation. We see a partnership between
the public and private sectors that builds on the
self-evident strengths of each, while at the same time
avoiding the weaknesses and disadvantages of each. We see
a partnership between federal and provincial governments,
building on our role of prototyping technology solutions
for later rollout across Canada (e.g., CAPs, Access.Ca),
driving the federally announced objectives of broadband to
every community in Canada by 2004 and the delivery of all
services to every citizen via the Web by 2004. We see
utilising the one-off benefits of the Tomorrow’s Wave
investment in the economic development of Atlantic Canada
to build a resource our grandchildren will thank us for.
To achieve those
objectives requires creative and constructive thinking.
Certain principles seem clear to us:
- Our strength as
a community is our ability to work bottom up, for the
community and its institutions to mobilize to achieve
ambitious objectives. Just as our grandparents built the
school systems with adzes and awls, we should build our
network from the ground up.
- There are two
basic, competing models of computer networking. These
can be summarised as below. While each value pair is
actually a continuum, the objectives most to be desired
will be achieved by optimizing for the characteristics
in the right hand column: